Decoding The Link Between Consumerism, Valentine’s Day, And Mental Health
Experts have pointed to the commercial nature of Valentine’s Day as a critical factor.
The recent Non-Feature Film, The 14th February & Beyond,by Indian filmmaker Utpal Kalal, highlights how thecommercial nature of Valentine’s Day is linked to poor mental health,especially in men and those who're single.
Valentine’s Day and mental health
Surveys over the years have revealed that ‘exclusive’ celebrations like Valentine’s Day have a detrimental impact on mental health.
A type of holiday blues, experts have categorized poor mental health symptoms prevalent during Valentine’s week as “Valentine’s Day blues”.
This mental health condition is typically characterized by anxiety and depressive symptoms, stress, and social withdrawal.
The commercial nature of Valentine’s Day
Valentine's Day ads usually promote the notion that being in a relationship is the best thing in the world and to prove your affection through expensive presents or other expensive romantic gestures.
The negative impact of Valentine's Day depression
Studies have claimed that the way Valentine’s Day is marketed and manipulated can be extremely damaging to mental health. For instance, research shows a strong prevalence of Valentine's Day anxiety in men.
Valentine’s Day ads tend to portray men as stoic breadwinners and providers. These harmful gender expectations trigger emotional stress in men, especially heterosexual men.
They also tend to experience financial stress related to shopping for presents, planning dinner dates, etc.
For members of the LGBTQIA+ community, Valentine’s Day marketing strategies hold up exclusive heterosexual values, often triggering homophobic remarks and bullying as well as the questioning of gay rights.
Especially for people who are not in a relationship, the blizzard of ads inextricably linking consumerism with romance during Valentine’s week can be stressful. These serve as only a reminder of their loneliness.
What more can cause loneliness? Know in detail below!