In recent years, this novel type of narcissism has been associated with poor mental health and regressive gender norm.
Recently, British Prime Minister Rishi Sunak was quizzed in Parliament about his government’s attempts to help schools tackle the infamous influence of Andrew Tate, an online influencer notorious for his violent misogyny and gender stereotypes.
It was pointed out that students, especially male students, misleadingly looked up to him as an “incredible” role model with a glitzy lifestyle and lots of cars and cigars.
Sunak, in response, had pointed to the Online Safety Bil that mandates tech firms to enforce age limits to protect children from harmful online material.
Experts have combed through Tate’s ‘brand of content’, labeling it as “narcissistic”, “misogynistic”, and “negative”.
This is alarmingly in keeping with recent research that charts the rise of social media narcissism in young adults.
On social media platforms, young people obsessively focus on themselves and their public image.
They typically display two types of narcissism, namely, grandiose and vulnerable narcissism.
Research has also delved into the mental health effects of social media narcissism on a ‘self-obsessed’ generation.