Have You Ever Been Lost In A Grocery Store? Researchers Know Why

Brain News – Study found that the human brain can differentiate very similar environments, such as two grocery stores in the same supermarket chain as if they were even more different than two places that are nothing alike.

In a new study, researchers at the University of Arizona asked 27 participants to watch an animated video from the perspective of another person walking around three virtual cities which looked nearly identical. All stores were in the same place in every city, but not every city had the same stores. The participants took a virtual walk with the video and were asked to memorize where each store was in the city, where the stores were in relation to one another, how long it took to walk between certain stores, along with other information.

Those participants who scored 80% on their test watched the video and answered the queries again. The researchers even tracked the brain activity of the participants during the tasks by using an MRI scanner.

According to the study findings, the patterns of brain activity were often very similar to each other as the cities were very similar. The result suggested that the human brain may consider similar environments as if they are even more different than two environments that have no similarities. It also showed that the brain stores information in the prefrontal cortex about similarities between a pair of environments.

“A lot of stuff in our daily life is similar, so there’s no reason to use our limited resources to relearn very similar experiences. But at the same time, there are things in our everyday life that we have to treat as different in order to be able to learn,” said Arne Ekstrom, senior author of the study published in the journal Nature Communications.

As per the researchers, the research findings can be extremely beneficial for the scientists to understand stroke and Alzheimer’s disease include symptoms like disorientation and poor spatial memory.

To Know More You May Refer To:

Zheng, L., Gao, Z., McAvan, A.S. et al. Partially overlapping spatial environments trigger reinstatement in hippocampus and schema representations in prefrontal cortex. Nat Commun 12, 6231 (2021). https://doi.org/10.1038/s41467-021-26560-w

Up Next

Is TikTok’s “Marriage After Baby” Trend Really Eye-Opening?

TikTok's Marriage After Baby Trend

A new TikTok trend promotes the idea of “marriage after baby”.

This raised a debate on the pros and cons of marital and premarital parenthood.

What Is Premarital Parenthood?

Premarital parenthood is the type of parenthood in which a couple shares a biological child before marriage. This is in contrast to married parenthood in which a couple welcomes a baby after marriage.

Tiktok's “Marriage After Baby” Trend

A recent TikTok trend promoted the idea of “marriage after baby” for both


READ FULL ARTICLE ⇲
Up Next

The Mozart Effect And The Healing Powers Of Music

The Mozart Effect And The Healing Powers Of Music

Music therapy is an emerging non-pharmacological therapy that treats mental health issues.

One of its prominent theories is the Mozart effect which highlights the health benefits of listening to classical music.

Understanding Music Therapy

Music therapy is a type of therapy that uses the healing powers of music to treat certain physical disabilities and mental disorders. It draws from the recreational and socio-cultural dimensions of music while also harnessing the neuroscience-based therapeutic benefits of music in the process of treatment.


READ FULL ARTICLE ⇲
Up Next

Amanda Bynes Placed on Psychiatric Hold After An Ended Conservatorship

Amanda Bynes Placed on Psychiatric Hold

Recently, actor Amanda Bynes was placed on psychiatric hold for roaming naked and alone in public.

Her hospitalization has raised questions about the physical and mental well-being of child stars in Hollywood.

In the late 1990s and the 2000s, American actress Amanda Bynes was the ultimate Hollywood “It Girl”, having starred in a string of successful romantic comedies like “What a Girl Wants” (2003), “She's the Man” (2006), “Hairspray” (2007), and “Easy A” (2010).

However, in the 2010s, she decided to take a hiatus from her promising acting career. Soon after, her troubles started.

Amanda Bynes Mental Hea


READ FULL ARTICLE ⇲
Up Next

Live-In Relationships And Mental Health —The Debate And Its Implications

Live-In Relationships And Mental Health

There is much debate around live-in relationships and mental health.

Experts contend that this link can be positive or negative, depending on the cohabiting couples’ perspectives and circumstances.

What Are Live-in Relationships?

A live-in relationship or cohabitation is a type of intimate relationship where two people choose to live together as partners without getting married. The partners are often involved in a romantic or sexually intimate relationship on a long-term or permanent basis.

Live-in relationships are becoming increasingly prevalent in


READ FULL ARTICLE ⇲
Up Next

Do Modern Femininity Pose Challenges?

Do Modern Femininity Pose Challenges

Modern femininity espouses a break from the traditional gender roles assigned to women.

However, research claims that the modern feminine lifestyle comes with its own challenges.

What Is Modern Femininity?

Modern femininity is a term that refers to the contemporary concept of what it means to be a woman in today's society. It is characterized by a set of values and behaviors that are often considered to be different from the traditional gender-defined roles that women have played in the past.


READ FULL ARTICLE ⇲
Why Amanda Bynes Was Placed on Psychiatric Hold? The Unseen Struggle: Princess Diana’s Battle With An Eating Disorder Iconic Movie Actresses and Histrionic Personality Disorder: Exploring Complexity Hikikomori: Understanding The Japanese Culture-Bound Syndrome Is Brendan Fraser’s Oscar-Win Also A Mental Health Success Story? Are Chefs at Higher Risk of Mental Illness and Suicide? Can A Good Walk In The Woods Clear Your Head? What Is The Link Between Criminality And Sexual Fetishism? Cooking Therapy: Nourishing Our Minds And Souls At The Same Time? Social Media Narcissism And What It Means For Young Adults How Space Travel Induces Depression, Anxiety, And Psychosis In Astronauts? How Do Stock Markets Impact The Mental Health Of Financers?