People Choose Healthier Food For Fear Of Judgment, Study Finds

  Updated On:

People Choose Healthier Food News

Psychology News

Researchers from City, University London in the UK showed how people choose healthier food options to impress people from other social groups. The study is published in the journal Psychology & Marketing.

The Study

The researchers examined 1000 participants from different countries in a series of experiments. They surveyed the participants’ group membership, food choices, and perceived self-categorization in terms of race, university affiliation, work affiliation, etc.

The Findings

The results showed that people—in the presence of different racial, social, or occupational groups—tend to make healthier food choices.

In the presence of outsiders, they place themselves in a judgemental environment and fear being judged negatively for their choice of unhealthy or indulgent food. In a way, people choose healthier food strategically to make a positive impression on the ‘outsider’ onlooker or observer, like someone from a different racial group or university.

One of the lead researchers, Dr. Janina Steinmetz, explained the psychology behind such behavior: “[This is because] food plays an important role in social life and consumers often make inferences about others’ traits and characteristics based on their food choices.”

Towards Interventions

The researchers are enthusiastic that the study bears positive implications for healthy eating practices and policy-makers and marketers of healthy food.

To Know More You May Refer To

Touré‐Tillery, M., Steinmetz, J., & DiCosola, B. (2022). Feeling judged? How the presence of outgroup members promotes healthier food choices. Psychology & Marketing.

AI Chatbot Avatar
⚠️ Liza is in training with WMHA and may not always provide the most accurate information.
How To Help A Friend With Mental Health Issues: Dos and Don’ts Rising PTSD Cases In Teens: Signs You Should Look For 8 Ways To Deal With Passive-Aggressive Coworkers 7 Rare Psychiatric Disorders That You Probably Don’t Know 7 Signs of Drug Abuse In Teenagers Is Borderline Personality Disorder The Worst Mental Illness? 8 Films That Portray Schizophrenia’s Devastating Reality 7 Ways to Cope With Generalized Anxiety Disorder Why Don’t People Take Mental Health Seriously? 7 Telltale Signs of Schizophrenia: World Schizophrenia Day 7 Tips To Nurture Your Child’s Mental Health How to Deal with Bullies Like a Pro? 5 Powerful Strategies